Mei Lau
Brand & Customer Experience
A Toronto-based Creative Designer driving design innovation across diverse industries, I create beautiful designs with a focus on purpose and rationale.
I am currently looking for new opportunities and always open to fresh ideas. Feel free to connect with me.
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Design Archives SELECTED WORKPurpose Digital Assets
Look & FeelPrimary Palette Token Palette Performance Creative AssetsAnimated Creative
SELECTED WORK
Purpose Digital Assets
✦ Visual Design
✦ Performance Creative
OVERVIEW
2025 was a major milestone for Purpose Investments’ digital asset expansion, with the launch of multiple crypto ETFs aimed at giving Canadian investors more ways to participate in the space. To support the marketing rollout, I created a unified social media design guideline that standardized visual language, templates, and asset production, allowing the team to scale campaigns efficiently while maintaining a cohesive brand presence across platforms.